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For Our Partners

Preneed Products

Leading insurance partnerships enable us to customize preneed solutions, driving funeral home growth and providing families with peace of mind.

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Preneed Products

Aftercare Programs

Proactively support families after the funeral, addressing immediate needs and fostering lasting relationships while introducing planning benefits.

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Aftercare Programs

Recruiting & Training

Build a high-performing sales team with our customized recruiting and training programs.

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Recruiting & Training

Group Seminars & Presentations

Connect with your community through informative group seminars that share valuable insights and drive preneed sales.

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Group Seminars & Presentations

Agency Support

Through our office, we provide professional service and assistance to your agents. AFP’s operations center ensures support where you need it most.

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Agency Support

Preneed Products

Leading insurance partnerships enable us to customize preneed solutions, driving funeral home growth and providing families with peace of mind.

Explore More

Aftercare Programs

Proactively support families after the funeral, addressing immediate needs and fostering lasting relationships while introducing planning benefits.

Explore More

Recruiting & Training

Build a high-performing sales team with our customized recruiting and training programs.

Explore More

Group Seminars & Presentations

Connect with your community through informative group seminars that share valuable insights and drive preneed sales.

Explore More

Agency Support

Through our office, we provide professional service and assistance to your agents. AFP’s operations center ensures support where you need it most.

Explore More

Marketing Services

AFP has been helping funeral homes since 1997. Our mission is to help you promote your funeral home, build customer loyalty, and increase your at-need and preneed sales.

Full Branding Services

Develop a unique brand identity for your funeral home that distinguishes you from the competition.

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Advertising & Marketing Services

Reach more families and grow your business with innovative solutions and targeted advertising campaigns.

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Group Presentations & Seminars

Connect with families through expertly designed presentations, highlighting the value of pre-planning and your services.

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Why Choose Us

Decades of Industry Expertise

Since 1997, AFP has partnered with funeral homes, providing expert guidance and tools to grow their preneed and at-need market share.

The AFP Advantage

We provide innovative solutions, expert guidance, and adaptable strategies to help your funeral home succeed in an evolving industry.

Tailored Marketing Solutions

Our comprehensive tools, from direct mail to social media, enhance your visibility and help connect with your community.

Support for Success

We assist with agent recruiting, training, and mentoring, along with aftercare programs that strengthen relationships with families.

Rooted in Values

Built on the pillars of faith, family, and service, we are committed to empowering funeral homes to deliver compassionate care to their communities.

Our Key Milestones

  • 25+ Years of Trusted
    Service
  • $2B Insurance
    Secured
  • 95% Client
    Retention
  • 1,000+ Funeral Home, Agency and
    Agent Affiliates Nationwide

Partner Solutions

  • Customized Services: We customize preneed solutions, aftercare programs, and other support to your funeral home’s culture and community.
  • Empower Your Sales Team: We empower your sales team to achieve peak performance with goal setting, incentives, and mentoring.
  • AFP Operations Center: Streamline your operations, improve efficiency, and enhance your preneed program with professional agent support.
Our Happy Customers

Mountain View Funeral Home has contracted with afpHORIZON to attend to all our preneed business, along with advertising, insurance, and after care production. We are quite pleased with the care that they have given our Funeral Home and Crematory. All of the clients here in our community have given glowing reviews as to how they have been treated. We count the Woodalls as friends as well as business associates. They strive to give us the best and we expect it. They have not let us down, and continue to bring to our business new ideas and progress in their area of work.

Charles Long

Mountain View Funeral Home, Georgia

We have been doing business with afpHORIZON for over twelve years. The support we have received from the AFP team has allowed us to successfully integrate and maintain a preneed program that helps us out-compete other funeral homes in our market.

Croley Funeral Home

Gilmer, Texas

Pennington and McCurdy Funeral Homes have been working with AFP Horizon and Terry Woodall for 4 years, and have been extremely happy with their expertise in the funeral business, particularly in helping us promote and grow our preneed market. We have more than doubled our preneed sales, and attribute this success to AFP’s training and marketing. We expect to realize even more growth with their new digital marketing program. Another result of the growth in preneed is an increase in at-need calls. Overall, a resounding success!

Willard Glosson

Pennington and McCurdy Funeral Homes, San Marcos, Texas

Grubbs-Loyd Funeral Home takes great pleasure in being associated with afpHORIZON. We have been transacting business with AFP Horizon for fifteen years. Mr. Terry Woodall II has provided excellent service to our funeral homes during those years. The extra effort put forth by afpHORIZON has extended our after care client base as well as bringing assets to our preneed portfolio in ways we could never have imagined. The contacts they make, on their own, in our community helps those who live here see the graciousness of our funeral home. They go beyond the norm to make contacts and to keep us informed of new business ideas with all the companies they represent. If there is a problem, they can solve it. We rely on them for weekly function and are confident that we can contact them on a moment's notice. We are proud to say they have always strived to please and care for us, therefore making our job easier and adding status to our company.

Grubbs-Loyd Funeral Home

Gilmer, Texas

Your Growth, Our Expertise

Planning for the future starts today. AFP partners with funeral homes to provide preneed solutions, aftercare programs, and marketing strategies that help you connect with families and grow your business.

Stay Ahead with AFP

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I'm Horizon

I'm Horizon

Your trusted companion in funeral planning

I'm Horizon

Your trusted companion in funeral planning

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